Helping customers create beautifully coordinated spaces starts with offering intelligently designed furniture systems—especially high-impact options like sliding wardrobe doors and hinged wardrobe doors. Whether you’re working with mid-market homeowners or high-end design clients, offering flexibility in finishes, formats, and layouts opens the door to higher-value conversations and stronger sales.
With more customers looking for personalised interiors and refined aesthetics, bespoke wardrobe finishes have become a key selling point. Whether working with mid-market homeowners or high-end clients, offering a curated range of materials, colours, and textures gives retailers the opportunity to deliver tailored design solutions—and maximise every sale.
This guide explores how retailers upsell custom furniture and Wardrobe Finishes can successfully upsell using sliding wardrobe solutions, hinged wardrobe doors, and bespoke interior storage systems, all available from IDS.
Understanding Customer Segments: Mid-Market vs. High-End
Upselling starts with understanding your audience. Mid-market customers tend to be aspirational—they want a designer feel without overspending. High-end buyers expect fully bespoke, premium furniture with flawless finish and form.
For the mid-market, upgrades like textured woodgrain doors, muted tone finishes, or soft-close sliding wardrobe doors add noticeable quality without straining budgets. IDS supports these needs with trade-focused ranges ready for quick configuration and delivery.
For high-end clients, it’s all about customisation. Think coordinated storage suites that include made-to-measure wardrobes and integrated internals finished to suit the room. Retailers working with IDS gain access to fully tailored designs, a wide colour and texture palette, and modular systems suited to both bespoke and developer-led projects.
Leveraging IDS’s Colour and Finish Palette
IDS provides a wide range and diverse, design-led palette of finishes to enhance wardrobes and interiors options from:
- Soft-touch matt finishes
- Rich, tactile woodgrain textures
- Gloss and mirror finishes (clear, grey, bronze)
- Metallic effect surfaces and modern neutrals
These finishes can be applied across sliding and hinged wardrobes as well as interior accessories. IDS’s Interiors & Home Office collection includes complementary storage upgrades such as shoe shelves, laundry bins, LED-lit hanging rails, and jewellery drawers—creating a seamless design experience.
Retailers can upsell custom furniture by guiding customers to extend their chosen finish across every element, from exterior doors to internal fittings. This approach not only enhances aesthetic appeal but increases overall order value and customer satisfaction.
Top-Performing Finishes in the Trade Market
Retailers looking to maximise conversion should lean into finishes that align with UK market trends—especially in how they apply to sliding wardrobe doors and hinged wardrobe doors. According to IDS, the following are some of the most in-demand combinations across trade clients:
- Titanium frames paired with Silver Mirror – a long-standing favourite for sliding doors thanks to their sleek, modern aesthetic and reflective quality.
- Shaker-style hinged doors – consistently popular, offering timeless appeal across both contemporary and traditional interiors.
- Sage Green and Pistachio Green – these colours have seen a significant rise in popularity over the past year, bringing softness and warmth to modern schemes.
- Gloss White – remains a staple for its clean, versatile look that suits both standalone wardrobes and complete fitted bedroom designs.
In addition to aesthetics, it’s important to note that all IDS sliding systems come with soft-close functionality as standard, offering a premium user experience. IDS’s made-to-measure manufacturing approach across both sliding and hinged systems ensures maximum design flexibility, helping retailers meet the demands of custom interior layouts and client preferences.
How to Upsell Custom Furniture Through Interior Design
Upselling finishes becomes easier when you focus on storytelling:
- “Would you like your internal storage to complement your door finish?”
- “This texture also works beautifully on pull-out shelves and tower units.”
- “These accessories are available in matching finishes to bring everything together.”
Encourage clients to visualise a wardrobe that functions as beautifully on the inside as it looks on the outside. With IDS, interior fitments aren’t afterthoughts—they’re a key part of the design.
Presenting bespoke storage enhancements —such as mirror panels, integrated lighting, or smart storage features—helps retailers move beyond standard wardrobes to complete lifestyle solutions.
Finishes That Complete the Room
In today’s KBB market, it’s not enough to offer one-size-fits-all products. Retailers who can deliver coordinated wardrobe solutions, integrated internal storage systems, and a broad range of custom finishes stand out—and sell more.
With IDS, you gain a UK-based manufacturing partner offering everything from expertly designed hinged and sliding wardrobe doors to bespoke interiors and trade-ready accessories—all in matching, made-to-order finishes.
Maximise your showroom potential. Partner with IDS and sell solutions that go beyond doors—sell complete, considered interiors.
